Investing.com -- TF International Securities analyst Ming-Chi Kuo has detailed predictions for Apple (NASDAQ: AAPL ) iPhone launches through 2027. Apple’s new approach to launching iPhones twice a year, in the first and second halves, is a strategic response to intense market competition, especially in China.
In the second half of 2025, Kuo predicts the release of the iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Slim, and iPhone 17. The first half of 2026 will see the launch of the iPhone 17e, followed by the iPhone Foldable, iPhone 18 Pro Max, iPhone 18 Pro, and iPhone 18 Slim in the second half of the same year.
Moving into 2027, the iPhone 18 and iPhone 18e will be released in the first half. The second half of 2027 will see the launch of the iPhone Foldable 2, iPhone 19 Pro Max, iPhone 19 Pro, and iPhone 19 Slim, the latter of which will feature a larger display than its predecessor, the 18 Slim.
The decision to adopt a bi-annual release schedule is largely driven by competitive pressure. Many of Apple’s competitors traditionally release new models in the first half of the year. By also releasing new iPhones during this period, Apple seeks to bridge the marketing gap.
Moreover, the need to offer a broader range of iPhone models has necessitated this shift in launch strategy. Releasing all new models in the second half of the year could potentially dilute marketing efforts. For example, the increasing popularity of the Pro series has begun to eclipse the company’s budget models. By introducing new models throughout the year, Apple can ensure each product receives adequate marketing attention.
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